Contribution to the development of communication theory Bibliography 1. Introduction Author of this paper has chosen to analyse two topics: Author has chosen these two topics because of the reason that crisis communication and corporate social responsibility have a positive effect on brand reputation. These two topics are analyzed and compared on two companies:
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Getty Lily became embroiled in a heated debate on the social media site Image: After one Twitter user demanded an apology to Rochdale victims, Lily then tweeted:Second, there are available materials on Ryanair’s and EasyJet’s corporate social responsibility and criss communication both on their website, as well as in academic papers.
Third, chosen companies for analysis are interesting in that they both are large airline companies - competitors and both have been highly visible in media.
Tesco plc, trading as Tesco, is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third-largest retailer in the world measured by gross revenues and ninth-largest retailer in the world measured by revenues.
It has shops in seven countries across Asia and Europe, and is the market leader. easyJet flies on more of Europe’s most popular routes than any other airline.
easyJet carries over 66 million passengers annually, of which more than 12 million are travelling on business. easyJet flies over aircraft on more than routes to over airports across 31 countries. The PRWeek Awards are open to all UK based agencies, in-house comms teams and the individuals that work within them.
Entrants will see their work judged by a prestigious panel of industry experts from leading global brands and agencies across the UK. Before he joined easyJet almost two years ago, Cy worked for another airline as a mechanic in their aircraft response team.
Since then, things have gone up and up and up for him. Read more to find out where his journey’s taken him so far.
easyJet’s socially responsible activities also extend to its employees. It is committed to equality and diversity and is an equal opportunities employer. It also complies with age discrimination laws.
Attitude and Motives. There has been a debate over easyJet’s response to social responsibility.