Integrated Marketing Case Study:
Recognizing that it would be going head-to-head with a myriad of other appeals and a flood of marketing literature during the busy holiday season, the Red Cross needed a cost-effective, but high-impact piece that would deliver exceptional results.
The Solution McKay Press, an RR Donnelley company in Michigan, recommended utilizing variable data digital printing to develop an appeal that was personalized to each donor for maximum readership and response.
The Results The Red Cross chapter sent the personalized appeals to more than of its top donors. The responses represented a success rate of nearly 23 percent, completely unprecedented in its past campaigns.
Testimonials I have worked with Bridgetown Printing for 21 years. Before that I worked with many other printers, as an editor in Boston and Chicago. Bridgetown is the best I ever worked with, by about eighty light-years. Meticulous, honest, creative, prompt, reasonably priced, and most of all absolutely dedicated to the job at hand.
Their customer service and production efficiency are second to none in the Portland Metro area. I can always count on Bridgetown to meet quick deadlines with exceptional printing, invaluable counsel, and wonderful service. More than just giving me great prices, they actually anticipate my needs and provide solutions before they become problems.
I am continually impressed with their outstanding service and quality of work from proofs to press and timely delivery. They understand that my success is their success. They make me look good and I appreciate that!
But perhaps most importantly, they make me feel like my business is impo… Jill CampbellProduction Manager Weber Marketing Play Around with Variable Data Printing For a full taste of the freedom that digital printing provides, try the Sappi Digital Design Center, a free web application that lets you create custom marketing pieces that use outstanding, high-res imagery on Sappi digital paper.The American Red Cross Case Study Introduction The American Red Cross (ARC), founded in , is an independent organization, supported by public financial donations and volunteerism.
Its mission is to “provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies.”. Nick Gill is a Training Specialist at the American Red Cross.
He used the Power platform to create a supply ordering system for instructors to order the necessary supplies for their First Aid and CPR classes. This is a PowerApps real world story that includes a video testimonial from Nick and a link to his presentation at the Microsoft Business Applications Summit.
«All Case Studies. Case Study: American Red Cross; 23% ROI due to personalization The Opportunity. The American Red Cross Midland/Gladwin Chapter wanted to develop a Holiday direct mail appeal to its donor list of nearly people. The American Red Cross (ARC) is an independent organization supported by public dona- tions and volunteerism.
Its mission is to “provide relief to victims of disasters and help peo-. Access to case studies expires six months after purchase date. Publication Date: January 12, Recounts the financial difficulties and management changes experienced by American Red Cross Blood.
View Case Study. American Red Cross Process and Workplace Program North America (60 regions) View Case Study. Confidential Financial Services Company HOK provided the American Red Cross with space management services to centralize its space planning function and to implement new workplace standards that drive consistency and efficiencies.